Fork to Fork is an online farmers market selling Tasmania’s finest food directly from local producers. The marketplace opened in 2015 on start up funds.

  • 22
  • 30,000
    AUD at
    the launch
  • 27
  • 2
    years online
multivendor ecommerce platform
Alice Percy
Founder of forktofork.org.au

Fork to Fork is a project of Sprout Tasmania, which is a non‐profit organization supporting small Tasmanian food producers. This multi vendor marketplace connects consumers with naturally-grown, healthy food. In Fork to Fork, customers buy fruits, vegetables, meat, and pantry directly from Tasmanian farmers.

create an online marketplace

The story of Fork to Fork began in 2011, when Alice Percy (CEO and Co‐Founder) and Natalia Urosevic sat down to brainstorm project ideas for Sprout Tasmania. They found the idea to open an online farmer marketplace quite promising. Over the next 3 years they made a research of consumer and farmer needs, raised funds on Pozible, gathered a team, and launched Fork to Fork.

The Fork to Fork team works closely with Tasmanian food producers. Their goal is to increase the number of small producers in Tasmania, motivate them to collaborate and share, help them implement innovative technologies, organize agri-tourism, and much more!

There are 22 volunteers who work together with CEO Alice Percy and General Manager Jennifer Robinson to manage Fork to Fork. All of them are passionate about connecting Tasmanian producers with consumers and ensuring they have access to ethically grown great tasting food.

"We believe it should be easy to access good food."

Alice Percy

Founder of Fork to Fork

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